The #FutureOfRetail appears to be quite an enticing proposition in the time to come. Here are the #retail #trends..https://t.co/hrfPp81bzg
— Tickto (@tickto) November 21, 2016
Adopt Beacon: Use Technology To make Revenue From Smart Data. But How?
- Behavioral Insights & Consumer-driven marketing data.
- Product Placement, Assortment Optimization, product movement in-store & Shelf-space allocation.
- Floor Stack arrangement, and revenue conversion.
- Product Affinity, Brand Engagement , pre-POS and post-PoS.
When we look for the store of the future, our line of thinking should start from the consumer and end at consumer only! So a future store should be identified as the shopper-centric store.
It emerges by leveraging real-time data to provide a baseline of your shopper. Traffic monitoring has evolved into Tickto providing dimensionality to your shopper traffic – gender variation, age group, store aisle stay-time, market-basket analysis, store engagement factors etc.
A comprehensive knowledge of this baseline provides the retailer with tools to drive conversion and transaction value by adjusting staffing, merchandising or marketing.
What factors drive the retailers for the store of the future?
The traditional tools to measure customer activity in-store are not real-time, not simple to scale and are expensive to deploy.
The mobile and social revolution is coming up new ways to connect with customers, but not resulting in any meaningful adoption.
Discounts and coupons are available at POS or after the purchase.
Camera based installations are expensive to deploy and manage.
Access point of WiFi is unable to provide specific customer behavior.
Why choose Tickto?
- Geo-Location locate the exact position of your shopper in your store.
- Instant Incentives and Personalized Promotions are offered for the shoppers.
- Personalized Experience is obtained which are used to build Consumer Loyalty.
- Comprehensive Analytics are generated to use to identify store performance.
- Quick Deployment encourages customer engagement.
- Mobile Shopping and Seamless Payment simplify in-store purchase.
- Cloud Offerings enable data security.
- Smart Shelving and Stocking drive sales.
We conclude with the aim to create a valuable and engaging service on mobile apps and physical store creating a sound brand loyalty. Other options for the in-store growth are adopted by the business units that examine various approaches and pick the best option to connect with the target audience.