- It helps in knowing the hot spots,
- Dead areas
- Bottlenecks
The in-store heat map system takes the images being captured by the network cameras or the IP cameras which help the Retailers to have an idea about the customer’s traffic pattern in a particular time or during the real time. The information can be collected from anywhere in the network.
- By having a clear view on the customer’s traffic pattern or by collecting information about this helps the retailers to improve the in store.
- Help or improve the customer service techniques being used by them to satisfy the customers.
- It also helps the retailers to improve or plan the promotional activities and the marketing techniques. This helps the retailers to meet the customer’s demand by using the customer’s traffic data containing customer’s buying habits, behavior.
- Scalable
- Flexible
- Cost Effective
The Various Heat Map Analytics Tool That Can Be Used by the Retailers to Get a Better Result in the Retail Store:
- Mouse flow: It is a live analytic tool. This helps to know the website visitors. This help the retailers to gather information about the customers by knowing where they click, where they browser or on which item they are giving extra attention. This system captures all the mouse clicks, keystrokes etc.
- Lucky Orange: This is also a live analytics tool that helps the retailers by giving them information about how many customers are currently visiting their sites. This system compares the historical statistics to see what kind of customers are mainly visiting their sites, what keywords are being used more frequently and so on.
- Crazy Eggs: It helps the retailers to analyze their customer’s engagement through heat maps. These give an information about which portion of their website attracts most of their customers.
- Click Tale: By aggregating the total number of mouse clicks of the customers the click tale tool creates a visual representation of where the customers are viewing more or focusing more on the website. The tool calculates by seeing the mouse move, click, attention of the customers, etc.
source: https://retailstoreanalytics.wordpress.com/2015/05/20/heat-map-analytics-and-its-impact-on-retail/